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We often hear about the need to improve communication on projects – maybe too often. The problem isn’t the frequency of communication, but the effectiveness of the communication. We have become adept at status meetings, virtual meetings, scrums and the sort. Yet teams and customers are still clamoring for better communication.

Great project managers are able to communicate with pictures as well as with words. We used an animated video to describe the ultimate user experience and the video went viral – at least internally. An infographic to display the business requirements would be a much more effective communication tool than its corresponding IEEE standard document. Ultimately effective communication fosters greater buy-in and adoption.